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Hey there. I'm Roan.
I'm a ux designer, product designer, graphic designer, web designer

Web Design & Creative Direction  •  AI Tooling & Product Integration  •  Mobile & Responsive  •  CRO & Marketing  •  SEO & SEM

My goal is to specialize in being a generalist. A Jack of all trades, and master of a few of them. A lifelong student. A great designer. An even better human.

But here's what that actually means in practice: I've spent 25+ years solving expensive problems at the intersection of design, technology, and business. Transformed PPC-dependent businesses into organic traffic machines. Built AI solutions that turned day-long support nightmares into self-serve wins. Currently architecting healthcare's AI future and loving it. From voice apps that save doctors their sanity to enterprise platforms serving millions of users.

My generalist approach means I can sit with AWS engineers discussing RAG pipelines in the morning, sketch UX flows with designers at lunch, and explain why better UX improves ROI, LTV, and CSAT while reducing CAC and churn - or whatever alphabet soup the boardroom is serving today. This isn't about collecting skills to impress the LinkedIn crowd - it's about understanding the entire ecosystem well enough to design solutions that actually work.

Whether I'm reducing documentation burden for a burnt-out doctor, helping people deal with financial stress, or making sure enterprise software doesn't slowly sap the life from the folks using it daily. I measure success the same way: Did it delight the user? Did it ship on time? Did it move the needle?

What I Do

I ship products that make money and save users time. Here's how I do it - with real examples from real products with real results.

UX, UI & Product Design

From C-suite vision to high-volume, thumb-friendly interfaces. 25+ years designing products that actually launch and work. Specialized in mobile-first experiences because that's where many users live.

  • Led design for 12+ enterprise platforms across a PE's $100B portfolio
  • Mobile-first redesigns that doubled revenue in 6 months
  • WCAG-compliant design systems with 100s of components
  • From wireframes to shipped products serving millions annually
  • Figma expert (7+ years) including new ecosystem (Make, Sites, FigJam)

Generative AI Integration & Design

I make AI work in the real world. Fads will fade, value does not. I'm not some "casual" who only uses ChatGPT for writing emails. I really can architect and design for enterprise AI solutions.
  • 24-hour support waits → 2-minute AI solutions. Triggered enterprise AI pivot
  • Designed voice-to-clinical-notes system saving providers 500+ hours per day
  • RAG pipelines processing 15,000+ docs with hallucination mitigation
  • Training 100+ employees weekly on practical AI implementation
  • Co-presenting at conferences with AWS while implementing Bedrock + Claude in production
data-file-search

Data, CRO & Analytics

Measure everything that matters. Data-driven isn't a buzzword for me. If you can't measure it, you can't improve it. I've optimized funnels processing $25K daily and know which metrics actually predict & prove success.
  • Grew organic revenue 325% through UX + content strategy
  • A/B testing frameworks that found 200%+ improvements
  • Analytics architecture: QuickSight, Google Analytics, Pendo, Domo
  • Behavioral analysis that actually drives design and revenue
  • ROI-focused: every pushed pixel has a purpose
ranking-people-first

Cross-Industry Leadership & Collaboration

I connect dots and translate between worlds. A corporate polyglot of sorts. A rare designer who can break down complex AI concepts to clinicians, healthcare regulations to engineers, and speak ROI with the execs.
  • Created prototypes & assets that helped secure 8-figure funding from $100B+ PE firm
  • Managed $10M+ annual ad-spend budgets and its optimization
  • Led 25+ person teams across design, dev, and content creation
  • Collaborated with Fortune 500 partners (AWS, JPMorgan, Anthropic)
  • Bridge technical constraints with business requirements daily

What I Make

No hypothetical redesigns here - just products serving millions with measurable impact.

How I Gave Doctors Their Lives Back: AI That Saves 500+ Hours Annually

UX Research • Clinical Workflow Design • Voice Interface Design • EHR Design • AI Integration
Healthcare's burnout crisis is real: doctors spending 6 hours daily on documentation, typing notes at 2AM instead of sleeping. We built an AI-powered ambient listening solution that turns natural conversations into structured clinical notes across 2 dozen languages (and growing). What started as a voice app evolved into a full EHR platform now serving hundreds of practices across specialties like pediatrics, women's health, and primary care, with 25,000+ notes processed in just the first 90 days. The result? 90% less after-hours documentation, 61% more patient face time, and 45% reduction in provider stress. This platform is now driving Greenway's complete transformation into an AI-first healthcare company and betting big on automated healthcare as the future. The entire product roadmap has pivoted around what we are building.
Read Full Study →

From PPC Addiction to Organic Powerhouse: The 325% Revenue Story

UX Strategy • Content Architecture • Digital Optimization • Analytics • UI/Mobile Design
When you're burning $25,000 daily on paid traffic, finding growth feels impossible. CreditLoan.com was trapped in a PPC death spiral. They were profitable but bleeding money. Through strategic UX transformation and building a world-class content engine, we didn't just reduce PPC dependency and cost, we increased both transactions and revenue by over 300% in just 6 months. Keyword rankings jumped from 3,000 to 20,000 overnight at launch, eventually reaching 70,000+. The framework proved so effective that we replicated it across multiple portfolio brands, with sister companies even licensing our conversion systems through revenue-share agreements.
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24-Hour Support Queues → 2-Minute AI Solutions: The POC That Changed Everything

UX Research • AI Integration • HIPAA Compliance • Support System Design • Conversational Interface
10,000+ healthcare providers drowning in support tickets. We had 6 weeks to prove AI could transform our business. Our scrappy team built a chatbot POC using Claude and RAG pipelines to parse 15 years of documentation. It worked better than anyone expected: support queues vanished, providers got instant answers, and our skeptical leadership became true believers. This wasn't just about fixing support; it was about proving AI's value to a $100B+ PE firm. The POC succeeded so completely that it reshaped our entire company strategy, unlocked major funding, and launched Greenway's transformation into an AI-first healthcare company. Now I'm the one teaching other companies how to replicate what we built.
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The Mobile-First Redesign That Doubled Revenue in 6 Months

UX Strategy • Landing Page Optimization • Customer Journey Design • Analytics • Conversion Architecture
We'd optimized everything: multivariate testing, heat maps, user recordings, but conversions plateaued. The problem? 80% of our 10+ million dollars in annual ad spend targeted mobile users stuck on desktop-first pages. The solution required rebuilding from scratch with mobile-first engineering, dynamic personalization, and trust psychology. Random fact: kids in photos convert amazingly in finance, even better when they DON'T make eye contact. Revenue doubled in 6 months, customer acquisition costs dropped dramatically, retention rates climbed higher, and the forms & funnels became so effective that sister brands licensed them through revenue-share agreements.
Read Full Study →

My AI Workbench Right Now

The brightest ideas don't respect office hours. My AI exploration happens everywhere: prototyping & automating at Greenway, experimenting at home, and bringing discoveries from personal projects back to enterprise solutions. When you genuinely love this technology, the boundaries between professional development and personal passion blur. Here's what's currently consuming my nights, weekends, and lunch breaks.

Image models: LoRA Training & Visual Consistency

Training custom image models like Flux.dev to maintain character and style consistency across generated content. Same technique I used for those 8-figure funding videos at Vista. Creating cohesive visual narratives without traditional production costs.
time-clock-fire

10-Minute Prototypes That Used to Take Hours

Built AI agents transforming user stories directly into working HTML mockups in our design language. Teams drop requirements, get back interfaces grounded in our design system. What took hours in Figma now takes 10 minutes. Currently working to roll this out across Greenway's product teams.

Real-World AI Adoption

The Gen AI boom was scary for many. So getting non-tech people to love AI is my favorite challenge. My RN wife now uses it daily for clinical work and life management. Personal assistants for everything from home improvement to meal planning. Watching someone go from AI-fearful to AI-fluent never gets old.
school-teacher-correct

Teaching Organizations to Fish

Running prompt engineering workshops teaching best practices I learned working with Anthropic's team. Building specialized bots for different teams: QA agents generating test cases & accurate clinical data, marketing bots writing content, agents parsing user research transcripts. Each saves hours weekly and proves AI's practical value on a daily basis.
"To be a good designer you must be a good engineer in every sense: curious, inquisitive."
— Charles Eames, 1949

UI & Graphic Design Examples

Three decades of designing. Misprinting flyers in the 90s and taming IE6 in the 2000s will teach you a lot.

I'm Not The Type to Brag

So I'll let some other folks do it for me.

...Roan and I worked together to deliver our Insights user experience as the organization’s first cloud-based data focused product... It has been a pleasure to work with Roan and would be elated to have him on my design team anytime...

— Amy Ming | Senior Director, Informatics

...Roan taught me good design isn't just making things pretty. It's making things work for users who really don't care about your design system. Best advice I got: 'If you can't explain your design decision in terms of user behavior or business metrics, you're just decorating'...

— Harshpreet Singh | Senior UX Designer, Greenway Health

...we found revenue in places we never dreamed of. Email campaigns, landing pages hyper-tuned for a particular type of customer. We spent far too much time & money trying to make one size fit all. Our fine tuned approach was exactly what was needed ...

— Renee Miller | Owner & CEO, Adoradroids